Consumer Behaviour towards Micro-transactions within Video Games.
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Hello there! I am a 4th year student studying BA (Hons) Business Management at Edinburgh Napier University. I am in the process of writing my dissertation, and in order to complete I need to collect and analyse data. The broad goal of this research study is to investigate the levels of success companies achieve through the sale of micro-transactions within the video game industry. The research seeks to explore an understanding of consumer purchasing behaviours within the various business models present in the industry. This questionnaire should take no longer than 10 minutes to complete. Your name will not be collected as part of this survey and any potential identifying features will be removed during the analysis. If you feel unable or unwilling to continue, you are free to leave. Likewise, should you not wish to answer any particular question or questions you are free to do so. Your participation in this study is voluntary, and you may withdraw from it without negative consequences. However, after your survey has been submitted it will not be possible for your data to be removed, as it would be untraceable at this point. If you select "Next", you are agreeing to participate and are providing your informed consent to participate in the following survey. Thank you very much in advance for taking time to fill out this questionnaire.